On Facebook and Twitter, the main ways you are likely to promote your brand are by posting comments about your niche or links to content on your site or other external sites. This will provide entertainment and value and help you to build up an audience.
On Instagram and Pinterest of course, you will be posting images largely.
And on YouTube, you’ll be posting videos.
But keep in mind that there are plenty more types of content you can post as well!
One great example of this is to post quizzes. Quizzes are highly popular because they allow people to learn something about themselves and then share that fun with their friends. Games are great meanwhile because they offer clear value and keep people engaged on your page (very good for SEO).
Infographics are commonly very popular around the web too as a way to convey a lot of information. Online calculators are an option – even something more creative like a webcomic or desktop background! In other words, the aim here is to stand out by offering something different and interesting that no one else is offering and that ideally offers a different kind of value.
By giving people media of some sort that’s free, you’ll find that you very quickly garner more attention and this is a great way to get your brand noticed and to get more clicks.
In general, being different is a very good piece of advice!
This ties in neatly with the advice that you should try to be everywhere. In other words, don’t focus all your attention on Facebook or on Twitter – be on every type of social media under the sun and use their different benefits and weaknesses to offer something really unique and interesting that others are not offering.
Meanwhile, being on multiple forms of social media makes your brand appear more professional and capable, as it shows that you’ve been able to invest into lots of different aspects of the web and that you’ve thought of every angle.
Finally, being on multiple different channels as far as social media is concerned allows you to corner each different part of the market.
On Facebook for example, you’ll be able to benefit from gaining access to the largest possible audience and giving yourself plenty of options for communicating directly with your audience. On another social media channel however such as Periscope you’ll find you have a much smaller audience but that this also means much less competition.
Being on a small social network then allows you to build a following in a place where there isn’t much competition and then to bring that following over to the larger networks in order to get a leg up that can help you to gain some real momentum and start to tap into that even bigger audience.
Finally, being on multiple channels just gives your fans lots of ways to interact with you. That means they can enjoy your content in different formats and it means that they can choose the method of following you that best suits their particular preferences.
Perhaps they like images and would rather follow you on Instagram? Or maybe they’re someone who likes to read in-depth posts, in which case they might benefit from following you on Facebook where they can see all your posts. By being on both, you can ensure that you won’t miss out on anyone!
Case Study: Arnie on Snapchat
Snapchat is definitely one of the lesser regarding social media networks among internet marketers. That’s because it has a much smaller following still and no real ‘home feed’ or place where people can reshare content or find new creators. But what Snapchat does allow you to do is to create content that really feels immediately and like you’re bringing people along with you. It’s different, it’s interesting and the new filters make it really fun.
This is why Arnie has managed to have a massive amount of success on Snapchat by sharing his posts on other social media channels (like Facebook) and then encouraging his fans there to follow him on Snapchat if they want to see more of those kinds of antics. Best of all is that Snapchat notifications appear right in the toolbar and thus have some of the best open rates in the industry.
So Arnie can take his big audience from Facebook and then create a more personal relationship with his biggest fans on Snapchat! And his account has been so successful that he has actually arguably helped to boost Snapchat itself – so much so that there was recently a filter based on him released on his birthday! The funny thing is, that you never know which of your social accounts will be the one to take off. But the more you have, the more opportunities you give yourself.